Creating a Visual Brand Identity to Achieve a Successful Brand Proposition

Visual communication has become an essential part of the branding process and it has gained a lot of importance over the years after the growth of mediums like Television and more recently, Social networking platforms have added a lot to the backdrop of visual identify.

World is very visual:

We live in an extremely visual world. No doubt that text plays a very important part, but brands have taken a very serious note about the visual identity of their brands.

source:youthofest(dot)com

The role of Trans Media in Visual communication:

The whole process of creating a visual identity is a rigorous process and is handled by our experts. We live in a world of Trans- media ruled by Television, internet and newspapers .In the Transmedia there is an extended telling of the story. In the story, the whole story is told across mediums by parting the story and telling it across mediums. Take for example the a superhero movie-the story is told on the comic book, made into a television cartoon series, then made into a computer game and also made into a mobile app or a game.

The visual sense:

Visual identity here plays a very important role. Vision is one of the senses. Research shows that every time you view an image it gets seated in your mind and your senses more than it gets registered with any other of your senses.

Mosaic of Visuals:

Achieving a visual coherence can be difficult but is possible. Making a visual brand identity is like putting pieces and parts of a brand together. It’s like putting a mosaic together rather than a making one single uniform floor. The latter is good but the former attracts more attention. The tools that shape a brand are not necessarily inside the organization always. Many a times the identity of the brand is shaped by people who are outside the organization.

Visual elements like logo, colors used, images, typeface used create a large perception of the brand. The composition of messages, colors, and a similar message can often be said in different ways .It may mean the same but then it plays an important role in the way it is communicated to the audience.

Social media in visual communication:

Branding takes anew turn in the age of social media. We live in the age of Facebook, twitter, blogs, Pinterest and Instagram. So communication undergoes much more changes and it becomes more complex. In this way creating a visual brand identity calls for a strategic approach towards the brand.

Visual Communication has over the years has gained importance in media circles over its popularity with the public. A popular proverb says “A picture speaks a thousand words”. Not everyone might agree with the adage but as a fact it holds true. Ever since the invention of Photography and technologies that aid visual images, there has been a sea change in the way we communicate and that has enforced itself into branding and the way we consume media.

Posted by Editorial Team on 02:17 in creating a visual brand identity, Successful Brand Proposition, Visual Brand Identity, Visual identity, visual identity of their brands

How to Organize Sports Events and Successfully Complete it?

Organizing a sport event is a task that varies with the size of the event. The more humungous the event the greater the efforts that the people involved will have to take. Take for example a school or a college level sports game played. It involves effort but is nothing compared to the efforts and complexity of a game played at an international level where the advertisers and the media are vying for attention that will turn into revenue for them.

The fanfare around sports events:
Sports events usually draw a lot of fanfare around them when they are publicized well. Sports events bring a variety of benefits to the organizers and to who participate in them, such as players, coaches and officials. A lot of efforts goes into organizing sports events. It involves the interaction with sports ministry officials and the likes. It is an event that calls for a great effort to showcase the talent of sportspersons and their sportsmanship.

Sports events as a tool to bridge gaps:
Even in the age of mass laziness as people watch TV and surf the internet, Sports remains a major interest of people. Irrespective of whether people play sports due to various constraints often people end up attending sports events. This includes the full spectrum of both indoor and outdoor events. Sports and Games have the ability to attract tourist visitors, generate media coverage and raise income. In the modern day sense Sports events have the ability t attract investments and advertising from huge international brands .Sports and games have become such a commercial and media centric activity that they attract so many investments in the media and force people to set up profit oriented media houses and a host of websites that are oriented towards celebrity sports. Outdoor games and Indoor games are way of increasing the proximity with politically friendly countries. Sometimes countries play games in such a way to reduce political tension between warring nations .Sports sometimes acts as a stop gap for political tensions. This is becoming the norm worldwide.

Building Cultural ties:
Sports events build cultural ties. They bring people of all countries, races, religions together and put them on the global map when it is showcased on television.

So how do you organize a sports event that delivers on all fronts?
Anybody - involved in organizing, advising or sanctioning sports event will understand that it takes humungous effort to organize a sports event and it takes a lot of collaboration with sportspersons, brands, sponsors and broadcasters to get the event ready. Interacting and getting government sanctions will become a must. It involves getting production team, logistics, the people directly involved making it into a media event. A sporting event doesn’t become a sporting event without the attention of the media. So make sure to make it large by giving the broadcast rights to the highest bidder.

Great Sports Events of the world:
ICC World Cup, FIFA Soccer world cup, Tour De France, Formula 1 racing franchisees worldwide, IPL T20,Olympic games, Super Bowl ,UEFA European football championship, Commonwealth games, Asian Games, and marathons that so often held in cities to bring communities and people together.

Sports games have been around for ages.The Olympics were started in the Greece. Sports always had a philosophy of that was more tangible. It was mostly the display of physical endurance and strength that enabled a few to go miles beyond others.

Posted by Editorial Team on 02:47 in how to Organize Sports Events, Organize Sports Events, Sports events in dubai, tips to Organize Sports Events Successfully