Creating a Visual Brand Identity to Achieve a Successful Brand Proposition

Visual communication has become an essential part of the branding process and it has gained a lot of importance over the years after the growth of mediums like Television and more recently, Social networking platforms have added a lot to the backdrop of visual identify.

World is very visual:

We live in an extremely visual world. No doubt that text plays a very important part, but brands have taken a very serious note about the visual identity of their brands.

source:youthofest(dot)com

The role of Trans Media in Visual communication:

The whole process of creating a visual identity is a rigorous process and is handled by our experts. We live in a world of Trans- media ruled by Television, internet and newspapers .In the Transmedia there is an extended telling of the story. In the story, the whole story is told across mediums by parting the story and telling it across mediums. Take for example the a superhero movie-the story is told on the comic book, made into a television cartoon series, then made into a computer game and also made into a mobile app or a game.

The visual sense:

Visual identity here plays a very important role. Vision is one of the senses. Research shows that every time you view an image it gets seated in your mind and your senses more than it gets registered with any other of your senses.

Mosaic of Visuals:

Achieving a visual coherence can be difficult but is possible. Making a visual brand identity is like putting pieces and parts of a brand together. It’s like putting a mosaic together rather than a making one single uniform floor. The latter is good but the former attracts more attention. The tools that shape a brand are not necessarily inside the organization always. Many a times the identity of the brand is shaped by people who are outside the organization.

Visual elements like logo, colors used, images, typeface used create a large perception of the brand. The composition of messages, colors, and a similar message can often be said in different ways .It may mean the same but then it plays an important role in the way it is communicated to the audience.

Social media in visual communication:

Branding takes anew turn in the age of social media. We live in the age of Facebook, twitter, blogs, Pinterest and Instagram. So communication undergoes much more changes and it becomes more complex. In this way creating a visual brand identity calls for a strategic approach towards the brand.

Visual Communication has over the years has gained importance in media circles over its popularity with the public. A popular proverb says “A picture speaks a thousand words”. Not everyone might agree with the adage but as a fact it holds true. Ever since the invention of Photography and technologies that aid visual images, there has been a sea change in the way we communicate and that has enforced itself into branding and the way we consume media.

Posted by Editorial Team on 02:17 in creating a visual brand identity, Successful Brand Proposition, Visual Brand Identity, Visual identity, visual identity of their brands

How to Organize Sports Events and Successfully Complete it?

Organizing a sport event is a task that varies with the size of the event. The more humungous the event the greater the efforts that the people involved will have to take. Take for example a school or a college level sports game played. It involves effort but is nothing compared to the efforts and complexity of a game played at an international level where the advertisers and the media are vying for attention that will turn into revenue for them.

The fanfare around sports events:
Sports events usually draw a lot of fanfare around them when they are publicized well. Sports events bring a variety of benefits to the organizers and to who participate in them, such as players, coaches and officials. A lot of efforts goes into organizing sports events. It involves the interaction with sports ministry officials and the likes. It is an event that calls for a great effort to showcase the talent of sportspersons and their sportsmanship.

Sports events as a tool to bridge gaps:
Even in the age of mass laziness as people watch TV and surf the internet, Sports remains a major interest of people. Irrespective of whether people play sports due to various constraints often people end up attending sports events. This includes the full spectrum of both indoor and outdoor events. Sports and Games have the ability to attract tourist visitors, generate media coverage and raise income. In the modern day sense Sports events have the ability t attract investments and advertising from huge international brands .Sports and games have become such a commercial and media centric activity that they attract so many investments in the media and force people to set up profit oriented media houses and a host of websites that are oriented towards celebrity sports. Outdoor games and Indoor games are way of increasing the proximity with politically friendly countries. Sometimes countries play games in such a way to reduce political tension between warring nations .Sports sometimes acts as a stop gap for political tensions. This is becoming the norm worldwide.

Building Cultural ties:
Sports events build cultural ties. They bring people of all countries, races, religions together and put them on the global map when it is showcased on television.

So how do you organize a sports event that delivers on all fronts?
Anybody - involved in organizing, advising or sanctioning sports event will understand that it takes humungous effort to organize a sports event and it takes a lot of collaboration with sportspersons, brands, sponsors and broadcasters to get the event ready. Interacting and getting government sanctions will become a must. It involves getting production team, logistics, the people directly involved making it into a media event. A sporting event doesn’t become a sporting event without the attention of the media. So make sure to make it large by giving the broadcast rights to the highest bidder.

Great Sports Events of the world:
ICC World Cup, FIFA Soccer world cup, Tour De France, Formula 1 racing franchisees worldwide, IPL T20,Olympic games, Super Bowl ,UEFA European football championship, Commonwealth games, Asian Games, and marathons that so often held in cities to bring communities and people together.

Sports games have been around for ages.The Olympics were started in the Greece. Sports always had a philosophy of that was more tangible. It was mostly the display of physical endurance and strength that enabled a few to go miles beyond others.

Posted by Editorial Team on 02:47 in how to Organize Sports Events, Organize Sports Events, Sports events in dubai, tips to Organize Sports Events Successfully

How To Successfully Organize and Manage an Event During Crisis?

Event management is relatively new, but its roots go back to early centuries when people managed functions in the kingdom for the kings or organized processions. Today however, event management today is a far more complex thing to work on. It requires networking and executing tasks on time. It requires tenacity and sometimes even brevity in your communication.

Well at a more experienced level- events like rock shows, film award functions, the Olympics, Sports matches are all events that must be managed well otherwise they become disasters. The difference between an earthquake and a badly managed event is that the earthquake is a natural disaster and the badly managed event is a man made one.

Event management companies will require good contacts with the government because many a times event management companies require government permission and may have to work with government officials for the same. Even a political rally can be badly managed if the crowd goes berserk or if the mike is not working or if there are other technical glitches .Thus, event management is best tested by the crisis that is posed.

Raising sponsors and being in talks with your event financier is essential for every event management professional. Therefore, it is a function which needs to be paid attention.

Execution of the plans must be done at the right time. A music concert or an awards function can go berserk if there are major technical issues or if sponsorship has not been worked out much before the concert is to begun. It can further add to the woes of the event management company from the audiences when the Singers or Actors fail to arrive on time. This adds to the major crisis or a showdown. Therefore, Event management companies must not only take it up as a creative activity but one with an entrepreneurial spirit and with some professionalism. Even a minor glitch adds to the woes of the company. Even a wardrobe malfunction can become much talked about, though it is the job of the stylist to take care of these things it does badly reflect on the event management company or those directly involved in the event. 

Many a times these mistakes end up going on record therefore event management must always strategize .They must review and develop their plans. A contingency model works best, therefore it is necessary that your organization executes all plans on time because your plans when executed on time will sync well. A contingency approach leads to a more stable model and normalize all operations.

Adapt to technology: Technology plays a major role in event management. Social networking platforms, Mobile technologies and latest broadcasting technology will play a very important role in the event business.

Posted by Editorial Team on 06:27 in Event During Crisis, Event management companies, Event Organize

Branding is The Challenges of Modern Market

Branding is one of the important aspects associated with a product of the 21^st century. The values and philosophy a brand speaks today tells a lot about the brand today. Today branding has evaded every facet of our lives. While branding has been the language huge conglomerates speak of, today in marketing even small time start ups and other such new establishment speak a philosophy and language for their brands. This takes time and involves investment. Investing on branding is something which is not everybody will think of because it all will finally depend on the return of investment on branding.

Branding strongly influences buying behavior and consumer choices, but it may differ with the segment. Brand helps the product do the talking. A lot of aspects go into branding a product-like the packaging, product quality, target audience. A strong brand will believe in some values. Branding is after all about a belief system, a value and an ideology.It may even be political.

However, Brands speaks of reputation today. There are some challenges every brand will face in the market-no matter how big. In order to stay in the market you will have to stand out as a brand and in terms of value. In a media centric world today too many brands have added to the clutter and the question is how you will stand out in the media sphere. Brands after all are a part of the intangible media sphere despite being a tangible product that will people use.

Every brand will face constrains in advertising and will face some amount of cash crunch when it comes to advertising. While as a small firm you might try to struggle to advertise your products and generate enough revenue for the same as a big brand you will face the challenge from competitors and their advertising spends because a visual brand identity created by your competitor can topple an old brand with great reputation .This has happened. So use your strategies effectively if you want to create a good brand. Branding has always been an evolving process and brands have often evolved with the ecosystem and there where brands which changed the ecosystem.

It is a myth today that your business might not require branding. Every business today requires some form of branding or the other. Therefore, it is essential that you start late than never. In the 21^st century, brands play a very important role and reflect choices, likes and preferences of an individual .Therefore, every brand must connect with its audiences and bank on them to build their brands. It is not merely advertising spends which can help improve a brand recall but then eventually but then the brand connects and impact that is the most important challenge.

The biggest challenge of branding is not getting the approval of your target audience sometimes but getting management support for branding.

Posted by Editorial Team on 05:56 in Brand management, Branding, Branding management, Public Event Management GCC

How to Successfully Organize and Manage an Event During Crisis?

Event management is relatively new but its roots go back to early centuries when people managed functions in the kingdom for the kings or organized processions. Today however, event management today is a far more complex thing to work on. It requires networking and executing tasks on time. It requires tenacity and sometimes even brevity in your communication.

Well at a more experienced level- events like rock shows, film award functions, the Olympics, Sports matches are all events that must be managed well otherwise they become disasters. The difference between an earthquake and a badly managed event is that the earthquake is a natural disaster and the badly managed event is a man made one.

Event management companies will require good contacts with the government because many a times event management companies require government permission and may have to work with government officials for the same. Even a political rally can be badly managed if the crowd goes berserk or if the mike is not working or if there are other technical glitches .Thus, event management is best tested by the crisis that is posed.

Raising sponsors and being in talks with your event financier is essential for every event management professional. Therefore, it is a function which needs to be paid attention.

Execution of the plans must be done at the right time. A music concert or an awards function can go berserk if there are major technical issues or if sponsorship has not been worked out much before the concert is to begun. It can further add to the woes of the event management company from the audiences when the Singers or Actors fail to arrive on time. This adds to the major crisis or a showdown. Therefore, Event management companies must not only take it up as a creative activity but one with an entrepreneurial spirit and with some professionalism. Even a minor glitch adds to the woes of the company. Even a wardrobe malfunction can become much talked about, though it is the job of the stylist to take care of these things it does badly reflect on the event management company or those directly involved in the event.

Many a times these mistakes end up going on record therefore event management must always strategize .They must review and develop their plans. A contingency model works best, therefore it is necessary that your organization executes all plans on time because your plans when executed on time will sync well. A contingency approach leads to a more stable model and normalize all operations.

Adapt to technology: Technology plays a major role in event management. Social networking platforms, Mobile technologies and latest broadcasting technology will play a very important role in the event business.

Posted by Editorial Team on 05:31 in Event management companies, event organizing in GCC, organized Technology, Public Event Management GCC

The Great Award Function of Blink Experience

The award function is one of the important ceremonies to be organized by any concerned industry to encourage people of excellence in particular area or field. It is always a service to honor people who have excelled in their profession or who have done service to the country.

For example, it good to honor and celebrate the success of sportspersons, actors, writers, artists and intellectuals as awarding these people goes on record to honor people who have done something for their organization and professional .
Initially, the allocation of budget is decided with the client, and the function is organized accordingly. The venue of the award function is decided based on the needs of the client. The client may be running a profit oriented business or may be a not for profit organization. The need of the client changes based on the size of the audience and the nature of the audience attending the venue. The award function may be held at a local or an international location depending on where the client wants the award function to be held. Your location is your podium of expressing your ideas about your company. So chooses carefully. You are not going to need a large stadium or large hotel room for an award function attended by 20 people.

The budget is a crucial issue as even a small award function will run into a lot of money considering costs of organizing the show, logistics, technicians, Show host and artists who charge huge fees for their performance and services rendered. Catering and Food is provided separately by third party Caterers. However many of these third party caterers are known to the Event management company and are affiliated to the organization managing the event. This reduces the clutter and the clients are able to avail all services under one roof. Food served at the venue is as important as entertainment provided to guests

Decide the primary aspects of the Award Ceremony and send invitations to all dignitaries who are going to be visiting the Awards function including invites to guests of honor, key note speakers and award winners.
Budget becomes a very important issue when organizing corporate Awards, Films awards, an award function honoring educationists and intellectuals or a private function honoring group members.

An award function is a branding event, than merely being an award function. You may get a lot of sponsorship from people who want to be associated with you or those who support you. You may receive sponsorship from companies and people who believe in your values. Therefore organize your events well.
You may also get press releases of the same get released in media outlets, both print and broadcast media. This will make for newsy material if your awards show created the required buzz.

Posted by Editorial Team on 06:32 in Award functions, Award management event, Blink Experience, Event Organize, Public Event Management GCC

Experience The Best Live Events for Your Brand with Blink Experience

Blink Experience specializes in providing Event Management Services in the Middle East. Right from the planning stage to the designing and implementation, this company prides itself in the fact that it produces top class events. This organization eventually helps in attaining the ultimate goal of companies that is generating more sales and awareness. 

The events are organized precisely with the right elements of anticipation, excitement, intrigue and finally entertainment. It has a skilled and gifted team of designers, strategists and production experts to make sure that the work done is of the best quality. All the factors right from the creation to the conceptualization to the security features, crowd control, VIP areas, and special set-up, everything is taken care of in the most professional and optimum manner possible. This company conducts a thorough analysis and research to deliver the best events in almost all fields. It has set a history in producing top notch events in the Middle East. Some of the areas that it has touched upon include:

Public events – Public events in which a person is addressing a crowd or a group of people is aiming to spread awareness for a noble cause are managed by the company. Electronic companies, non-profit organizations and more form an important part of its client base.

Gala events - Fun activities in the field of entertainment, product launches and promotion of eateries are organized by the company. Right from car launches to success parties of brands, all are handled in the right way.

Media events - Is your brand ready with a new product? Looking for a way to promote it? Why not select this company to conduct events for promoting it across different places?

Sporting events – Sports events such as air races and many other competitions are arranged by the company. Temporary structures are built which serve as a platform for various sports events.

Conferences - Press conferences are also handled with complete expertise. Such press conferences have a huge influence on the target audience, hence such events are handled exceptionally well by the company.

Press calls – Press calls are also managed for promotional purposes. It’s more like a virtual press conference which helps to save on a lot of money and resources for the client as well as the company.

Award shows - Award shows that commemorate different personalities are also organized by the company. Both semi-permanent and temporary structures are built where the functions are held successfully.

Visual brand identity – The organization seeks to make a good visual identity of the brand in the minds of the public. This in turn helps to attain the brand objectives and reach out to a wider consumer base.

Exhibitions – Exhibitions are held for education, entertainment and promotional purposes. All forms of exhibitions lead to promotion of the brand and help to increase the brand popularity.

Semi-permanent structures - The company also develops sets and stages for shows and public events. These structures are semi-permanent or temporary, so you can conveniently use them for as long as you need them.

Temporary structures - Often, a particular event requires a particular set only for a small period of time. That’s when this company provides you with temporary solutions that can serve the purpose at the required time.

Brand activations – This is the main form of developing a closer bond between the company and its consumers. The activation phase is responsible for the generation of sales and profits.

Brand environments – Brand environment includes everything right from the infrastructure of the client to the organization of events and all the external elements. Once you have a brand, this company will take care of all the elements that form its environment and help to make it look good in the eyes of the public.

So are you ready to delve into the Blink Experience?

Posted by Editorial Team on 01:33 in Blink Experience, Corporate Event Management, Exhibitions, Public Event Management GCC, Sporting events management