How To Successfully Organize and Manage an Event During Crisis?

Event management is relatively new, but its roots go back to early centuries when people managed functions in the kingdom for the kings or organized processions. Today however, event management today is a far more complex thing to work on. It requires networking and executing tasks on time. It requires tenacity and sometimes even brevity in your communication.

Well at a more experienced level- events like rock shows, film award functions, the Olympics, Sports matches are all events that must be managed well otherwise they become disasters. The difference between an earthquake and a badly managed event is that the earthquake is a natural disaster and the badly managed event is a man made one.

Event management companies will require good contacts with the government because many a times event management companies require government permission and may have to work with government officials for the same. Even a political rally can be badly managed if the crowd goes berserk or if the mike is not working or if there are other technical glitches .Thus, event management is best tested by the crisis that is posed.

Raising sponsors and being in talks with your event financier is essential for every event management professional. Therefore, it is a function which needs to be paid attention.

Execution of the plans must be done at the right time. A music concert or an awards function can go berserk if there are major technical issues or if sponsorship has not been worked out much before the concert is to begun. It can further add to the woes of the event management company from the audiences when the Singers or Actors fail to arrive on time. This adds to the major crisis or a showdown. Therefore, Event management companies must not only take it up as a creative activity but one with an entrepreneurial spirit and with some professionalism. Even a minor glitch adds to the woes of the company. Even a wardrobe malfunction can become much talked about, though it is the job of the stylist to take care of these things it does badly reflect on the event management company or those directly involved in the event. 

Many a times these mistakes end up going on record therefore event management must always strategize .They must review and develop their plans. A contingency model works best, therefore it is necessary that your organization executes all plans on time because your plans when executed on time will sync well. A contingency approach leads to a more stable model and normalize all operations.

Adapt to technology: Technology plays a major role in event management. Social networking platforms, Mobile technologies and latest broadcasting technology will play a very important role in the event business.

Posted by Editorial Team on 06:27 in Event During Crisis, Event management companies, Event Organize

Branding is The Challenges of Modern Market

Branding is one of the important aspects associated with a product of the 21^st century. The values and philosophy a brand speaks today tells a lot about the brand today. Today branding has evaded every facet of our lives. While branding has been the language huge conglomerates speak of, today in marketing even small time start ups and other such new establishment speak a philosophy and language for their brands. This takes time and involves investment. Investing on branding is something which is not everybody will think of because it all will finally depend on the return of investment on branding.

Branding strongly influences buying behavior and consumer choices, but it may differ with the segment. Brand helps the product do the talking. A lot of aspects go into branding a product-like the packaging, product quality, target audience. A strong brand will believe in some values. Branding is after all about a belief system, a value and an ideology.It may even be political.

However, Brands speaks of reputation today. There are some challenges every brand will face in the market-no matter how big. In order to stay in the market you will have to stand out as a brand and in terms of value. In a media centric world today too many brands have added to the clutter and the question is how you will stand out in the media sphere. Brands after all are a part of the intangible media sphere despite being a tangible product that will people use.

Every brand will face constrains in advertising and will face some amount of cash crunch when it comes to advertising. While as a small firm you might try to struggle to advertise your products and generate enough revenue for the same as a big brand you will face the challenge from competitors and their advertising spends because a visual brand identity created by your competitor can topple an old brand with great reputation .This has happened. So use your strategies effectively if you want to create a good brand. Branding has always been an evolving process and brands have often evolved with the ecosystem and there where brands which changed the ecosystem.

It is a myth today that your business might not require branding. Every business today requires some form of branding or the other. Therefore, it is essential that you start late than never. In the 21^st century, brands play a very important role and reflect choices, likes and preferences of an individual .Therefore, every brand must connect with its audiences and bank on them to build their brands. It is not merely advertising spends which can help improve a brand recall but then eventually but then the brand connects and impact that is the most important challenge.

The biggest challenge of branding is not getting the approval of your target audience sometimes but getting management support for branding.

Posted by Editorial Team on 05:56 in Brand management, Branding, Branding management, Public Event Management GCC

How to Successfully Organize and Manage an Event During Crisis?

Event management is relatively new but its roots go back to early centuries when people managed functions in the kingdom for the kings or organized processions. Today however, event management today is a far more complex thing to work on. It requires networking and executing tasks on time. It requires tenacity and sometimes even brevity in your communication.

Well at a more experienced level- events like rock shows, film award functions, the Olympics, Sports matches are all events that must be managed well otherwise they become disasters. The difference between an earthquake and a badly managed event is that the earthquake is a natural disaster and the badly managed event is a man made one.

Event management companies will require good contacts with the government because many a times event management companies require government permission and may have to work with government officials for the same. Even a political rally can be badly managed if the crowd goes berserk or if the mike is not working or if there are other technical glitches .Thus, event management is best tested by the crisis that is posed.

Raising sponsors and being in talks with your event financier is essential for every event management professional. Therefore, it is a function which needs to be paid attention.

Execution of the plans must be done at the right time. A music concert or an awards function can go berserk if there are major technical issues or if sponsorship has not been worked out much before the concert is to begun. It can further add to the woes of the event management company from the audiences when the Singers or Actors fail to arrive on time. This adds to the major crisis or a showdown. Therefore, Event management companies must not only take it up as a creative activity but one with an entrepreneurial spirit and with some professionalism. Even a minor glitch adds to the woes of the company. Even a wardrobe malfunction can become much talked about, though it is the job of the stylist to take care of these things it does badly reflect on the event management company or those directly involved in the event.

Many a times these mistakes end up going on record therefore event management must always strategize .They must review and develop their plans. A contingency model works best, therefore it is necessary that your organization executes all plans on time because your plans when executed on time will sync well. A contingency approach leads to a more stable model and normalize all operations.

Adapt to technology: Technology plays a major role in event management. Social networking platforms, Mobile technologies and latest broadcasting technology will play a very important role in the event business.

Posted by Editorial Team on 05:31 in Event management companies, event organizing in GCC, organized Technology, Public Event Management GCC

The Great Award Function of Blink Experience

The award function is one of the important ceremonies to be organized by any concerned industry to encourage people of excellence in particular area or field. It is always a service to honor people who have excelled in their profession or who have done service to the country.

For example, it good to honor and celebrate the success of sportspersons, actors, writers, artists and intellectuals as awarding these people goes on record to honor people who have done something for their organization and professional .
Initially, the allocation of budget is decided with the client, and the function is organized accordingly. The venue of the award function is decided based on the needs of the client. The client may be running a profit oriented business or may be a not for profit organization. The need of the client changes based on the size of the audience and the nature of the audience attending the venue. The award function may be held at a local or an international location depending on where the client wants the award function to be held. Your location is your podium of expressing your ideas about your company. So chooses carefully. You are not going to need a large stadium or large hotel room for an award function attended by 20 people.

The budget is a crucial issue as even a small award function will run into a lot of money considering costs of organizing the show, logistics, technicians, Show host and artists who charge huge fees for their performance and services rendered. Catering and Food is provided separately by third party Caterers. However many of these third party caterers are known to the Event management company and are affiliated to the organization managing the event. This reduces the clutter and the clients are able to avail all services under one roof. Food served at the venue is as important as entertainment provided to guests

Decide the primary aspects of the Award Ceremony and send invitations to all dignitaries who are going to be visiting the Awards function including invites to guests of honor, key note speakers and award winners.
Budget becomes a very important issue when organizing corporate Awards, Films awards, an award function honoring educationists and intellectuals or a private function honoring group members.

An award function is a branding event, than merely being an award function. You may get a lot of sponsorship from people who want to be associated with you or those who support you. You may receive sponsorship from companies and people who believe in your values. Therefore organize your events well.
You may also get press releases of the same get released in media outlets, both print and broadcast media. This will make for newsy material if your awards show created the required buzz.

Posted by Editorial Team on 06:32 in Award functions, Award management event, Blink Experience, Event Organize, Public Event Management GCC